Djunadi Satrio, Head of Marketing Sony Ericsson Indonesia, said communication and entertainment unite in the center of Sony Ericsson’s offerings since the beginning. According to him, the message ‘make.believe’ aligns Sony Ericsson with Sony Group companies, and to show unity between the communication and entertainment.

“The transformation of our business is run to create the foundation for the new Sony Ericsson. Alignment of our brand is an important part of this strategy. Along with the new culture that is open, it indicates a change in the way we plan and build a proposition Sony Ericsson, also invites consumers to contact with us through digital platforms and social media, “continued Djunadi.

Visually, Sony Ericsson will expand the appeal of the logo ‘liquid identity’ is used by adding seven new color variations and the ‘liquid energy’ that flows from the logo to make it more dynamic and interesting views in the digital arena. Sony Ericsson also intends to adopt a more open attitude and critical, by inviting the participation of a larger consumer with Sony Ericsson through a stronger focus on the digital channel and interactive social media.